The task was to create a new fresh look to the original logo incorporating Tissue X’s values for collaboration, creativity, and impact. The approach to the new logo was inspired by the "X" sign that symbolized types of cells, tissues, and organs. The circles represent cells that are coming together to create skin tissues.
The dotted pattern and the use of gestalt theory make the logo appear alive and vibrating creating a visual impact and a unique appearance. The new logo portrays the energy of collaboration in the way that the dots come together to create an X (product). The unfinished circled at the ends of the X suggest exploration and limitless possibilities.